How To Get Brand Deals As A New Content Creator
Making money from being a content creator online is tricky. Partnering with brands can be a great way to earn extra revenue for your YouTube channel. Apart from monetary gains, you also get free products, special discount coupons you can give your audience, benefit from being an influencer, expand your target market and open doors to amazing career opportunities beyond YouTube. This article will show you the some of the tips that can help you get brand deals.
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What is Brand Deals/Sponsorship?
In the context of YouTube, brand deals is any video content that is created through sponsorship by or in partnership with a brand. The creator is basically paid by the brand in return for mentions and exposure to the creator’s audience. This can be seen by viewers as anything from a short mention or sponsored segment in the video, through to an entire video made under instruction from the brand.
Tips On How To Get Brand Deals
1. Get On Sponsorship Platforms
An influencer marketing platform is a great start to streamlining and growing your work at scale. Brands can directly connect with influencers here and nurture their relationships instead of spending time on grunt work. Some of the best influencer marketing platforms are Brandwatch, Upfluence, Tagger by Sprout Social, Grin, Shopify Collabs, and YouTube BrandConnect. These platforms are typically free for creators and only charge brands a commission.
2. Improve Your Channel's Look
The look and feel of your channel can be so impactful in determining the success of your videos and how attractive your personal brand is to sponsors!
3. Optimize Your Channel
Brands want to work with popular posters who share high-quality content. Beyond basic setup and regular posting, closely examine your channel's details and how people watch your videos so you can make adjustments where necessary to increase engagement levels. Beyond just having optimal keywords and the video being of high quality, this could even imply ensuring that your video content is paired with the right music and that it has subtitles for accessibility.
4. Reach Out to Brands
Focus on relationship building rather than sales during outreach. Share your genuine appreciation for the companies you're interested in and how they align with your vision and content as a YouTube influencer. Create a presentation or a simple one-page document that outlines what you do, why a brand would want to partner with you and how the brand will benefit from your content. Include important details about your YouTube channel like audience demographics, engagement rates, your best performing videos, creative ways you can use their products and your channel’s growth reports in the past one year or more.
5. Compile a Media Kit
Use Canva's templates to create a one-page document detailing who you are and what you're about. This should include analytics on your channel's performance over time, who in your audience is most engaged, YouTube metrics like subscriber count, and case studies of past successful sponsorships (if you have them).
3 Easy Steps to make your contents using Shortspilot.ai
1. Click "Create New Series".
2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!
3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.