7 Ways On How To Repurpose Your Content
Content repurposing might feel like a cop-out if you're unfamiliar with the strategy. You don’t want your audiences to feel like your content is repetitive, or that you don't care about creating unique content on every channel. it can be overwhelming to continuously come up with new concepts for every single scheduled post. That’s why repurposing content—taking previously published work and presenting it in a new way—can save you time while also getting your message in front of a larger audience. In this article we will talk about the ways on how to repurpose your content.
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What Is Content Repurposing?
Content repurposing is the process of transforming existing content into different formats or updating it to serve a new purpose. This strategy allows you to extend the lifespan of your content, reach new audiences, and maximize the value of your original investment in content creation. It can also involve updating older content with new information, insights, or perspectives to make it relevant again. This approach helps you leverage your existing content assets more efficiently and effectively.
Why Is Content Repurposing Important?
One of the best things about repurposing content is that it’s not branded as such. All readers care about is getting the information they need, when they need it. They’re not concerned about the origins of that work. And even if they did notice similarities to other content, they’re happy to have all of their relevant information in one source. Content repurposing also maximizes the return on investment (ROI) of your existing content while extending your reach across various platforms so you can reach new audiences and reinforce your brand messaging.
7 Ways On How To Repurpose Your Content
1. Cut Your Videos Into Snippets
One of the most obvious and impactful ways to repurpose your video content is to deliver short and easily digestible short-form videos via social media post such as reels, shorts and Tiktok videos. It will help you capture dwindling attention spans and entice social media users to check out the full episode or video. Shorter videos tend to get more traction on social media, simply because people are generally scrolling through, looking at lots of different posts and are generally only looking for bite-sized chunks of content.
2. Create Teasers
Simply cutting down relevant parts of your video into small chunks can help you use them as teasers/trailers. It helps to be aware what you’re looking to do at the beginning so you can write and create the video in such a way that it includes sections that can be ‘cut out’ for these shortened videos in as effortless a way as possible.
3. Transform Your Video Into A Blog Post
If you’re blogging, having a video version of your blog is the single most powerful thing you can do for your SEO. And if you’re already creating video content, transcribing that video and uploading the transcript with the video is an absolute no-brainer. You will also gain brownie points on YouTube if you upload transcripts or captions of your video to the platform.
4. Podcasts And Audio Content
One of the fastest and easiest ways to repurpose video content is to create an audio file or podcast from your video. Audio content gives your audience a different way to engage with your content that’s ideal for listening to on-the-go, while still delivering the most essential information from your video and showing off your expertise. Use video or podcast editing software to isolate the audio from your videos and repost the audio clip with a fresh title, description, and cover image.
5. FAQs
If you have information-heavy videos, you could convert your video content into a list of FAQs to post on your website as part of a blog post or in your Knowledge Base. FAQs are a quick and easy way for your audience to find the information they’re looking for – without having to watch a full length video. Oh and they can help your site SEO too!
6.. Convert Product Tutorials Into How-To Guides
There is a bit of a dilemma with product tutorials: While they are technically created to “educate” a user, they’re often not the best guides to follow along. Nobody really wants to pause and restart the video to learn how a product works. Do they? On the other hand, offering a how-to guide gives new users a better chance at learning and learning quickly.
7. Infographics
Infographics are a really interesting marketing technique, laying out information, data or just a story in a long, illustrated image file. It is ideal to give your audience all the essential information in your video at a glance. Use a graphic design tool like Canva to create infographics from your video content and customize them to your brand.
3 Easy Steps to make your contents using Shortspilot.ai
1. Click "Create New Series".
2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!
3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.