6 Tips On Working With TikTok Algorithm in 2025

Many creators feel they’re shouting into the void, not understanding why their content isn’t resonating. The culprit often isn’t the content but how it interacts with the TikTok Algorithm. As users spend almost an hour on TikTok each day despite there being a 55% bounce rate on the platform. The constant feed of videos and an industry-leading algorithm means the platform keeps users hooked for longer, so knowing how you can work with the TikTok algorithm will help your videos gain more visibility.

Shortspilot

February 01, 2025
3 min read
6 Tips On Working With TikTok Algorithm in 2025

6 Tips On How To Work With TikTok Algorithm

1. Hook viewers quickly

Video intros that capture the audience’s attention in the first three seconds tend to have a more significant impact on reach and engagement than popular algorithm hacks, such as trending music or even hashtags. You have a fleeting second or two to grab a viewer’s attention and convince them to watch your video. Keep their thumbs from scrolling by adding an attention-grabbing hook that’s relevant to your audience. Make sure each hook is relevant to your audience, and use emotional words to catch their attention.

2. Leverage TikTok SEO

Search engine optimization isn’t just for Google. Pretty much any time there’s a search function, you can optimize your content for it, and TikTok is no exception. Plus, even Google admits that TikTok is becoming a popular search engine in its own right. Look at what hashtags are popular on TikTok within your niche and the questions you and other creators in your niche get in the comments, choose 2-3 keywords that will match common search terms from your audience and when you upload your video, weave your keywords in as many places as possible — your video caption, captions, and even on-video text can have an impact.

3. Publish content consistently

TikTok's algorithm favors accounts that regularly share new material. TikTok's ecosystem thrives on rapid content consumption so if you miss a day, you might miss a whole trend. That’s why the most popular advice is to post frequently and consistently. However, it’s important to balance that with the knowledge that while regular posting can boost visibility, it's crucial not to sacrifice quality for quantity. A well-thought-out video that taps into a trend or resonates with an audience can perform better than multiple hastily-made ones. Try to post several times a week, or even daily, to maintain momentum and improve your chance of appearing on FYPs.

4. Incorporate hashtags

The key to being searchable on any social media network, including TikTok, is using trending hashtags. So, you need to search for hashtags that people are interested in. Selecting appropriate hashtags is essential for TikTok creators. They help your target audience discover your videos. It’s important to choose hashtags that are relevant and not too general to ensure your content reaches viewers interested in your niche.

5. Niche down

Pick what you’re good at and make TikToks on that subject. This way, as you create content in one niche consistently, the algorithm and fellow TikTokers will see you as an expert on that topic. Niching down doesn’t have to make your content boring – it just means you know how to frame your content for the audience you’re targeting, and every additional follower outside that group is a bonus.

6. Add popular audio clips

Audio clips work similarly to hashtags on TikTok. If an audio clip gets popular, and you like videos that use that clip, there’s a greater chance you’ll get more videos with that audio in your FYP. Utilize trending audio to capture the attention of viewers with a familiar or engaging sound. Plus, trending sounds are often promoted within the algorithm, so utilize these sounds to help your content stand out.

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3 Easy Steps to make your contents using Shortspilot.ai

1. Click "Create New Series".

2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!

3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.