10 Tips On How To Go Viral On TikTok
With TikTok's millions of users worldwide, it holds an incredible potential for those who can crack the code of viral success. But it can be incredibly frustrating to be stuck at a few views per video. Creating quality content is only half the battle when it comes to going viral on TikTok. The other half is getting your videos seen by the right people. If you’re a TikTok content creator, you already know that going viral is the golden ticket to expanding your reach and growing your following. But with millions of videos being uploaded daily, how do you stand out? In this article we will show you some tips on how to go viral on this platform.
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What Does Going Viral Means On TikTok?
Going viral on TikTok means your content becomes the talk of the town, gets massive exposure, and spreads like wildfire without you spending a dime on advertising. People start sharing it with friends, family, and online connections on social media platforms like, YouTube, Facebook, Instagram, and others. In simpler words, you’d consider a piece of content viral when many people voluntarily share it on different online platforms in a very short span of time.
Tips On How To Go Viral On TikTok
1. Understanding The TikTok Algorithm
The algorithms of your favorite social media apps may be a mystery, especially considering the platforms are always evolving. That said, if you want to learn how to go viral on TikTok overnight, getting to know the algorithm will help you get there. Every user sees a unique, curated feed that’s tailored to its content preferences. TikTok helps users discover other videos that are similar to what they’ve liked before. So, some users might see predominantly trending cooking videos while others might see lots of funny cat videos. The TikTok algorithm is highly responsive and personal. It considers user signals like comments, likes, follows, and watch duration, as well as video information such as keywords and hashtags used in captions, sounds, and embedded details. All of these signals help TikTok serve tailored recommendations to each user through the app’s For You page.
2. Keep an Eye on Trending Contents
Almost every trending TikTok sound is associated with a new trend. It can be a glow-up transition, a dance, using a filter, sharing unpopular opinions, basically anything that gains popularity on the platform. While these creators can offer broad insights, it’s best to find influencers and popular creators within your industry or those with followers that resemble your own target audience. This will give you a better sense of what resonates with the users you care about most. Keeping track of these trends can help you reach more people, gain the appreciation of many potential customers, and ultimately go viral.
3. Use Trending and Relevant Hashtags
Hashtags are a key ranking factor on TikTok and allow TikTok’s algorithm to categorize your content. But if you want to know how to go viral on TikTok using hashtags, you need to know the right ones to use. By using the popularity of trending hashtags you will be able to appear more and more on your followers’ For You page. You can search trending hashtags in your niche within the TikTok app. Enter a keyword in the search bar (without the hashtag) and once the list of results is loaded, tap on the Hashtag column and you’ll find a list of trending hashtags and the number of views received by videos with these corresponding hashtags.
4. Post Consistently and Regularly
To establish a strong TikTok presence, you must share quality content regularly. Consistency is key to keeping your audience engaged and maintaining momentum on the platform. One key consideration when creating a TikTok strategy is to follow a posting schedule that’s predictable for fans. The goal here is not to hit a certain number of posts in a period of time but to be consistent. For instance, posting two videos a day for a week and then going silent for a month isn’t a good tactic. Aside from posting frequently, doing so at the right time is also important. After all, going viral means getting as many eyes on your TikTok video as possible, which means you should be posting when the majority of your target audience is active on TikTok. According to the research, Tuesdays at 9 a.m., Thursdays at 12 p.m., and Fridays at 5 a.m. are the three best times to post on TikTok, as the content published during these hours tends to generate higher engagement.
5. Interact With Your Followers
Knowing how to go viral on TikTok means understanding the importance of interaction and engagement. If you’re serious about going viral on the platform, your efforts should not end at posting content. Social networks are a great place for interaction with your audience—and TikTok is no exception. The more you interact with your TikTok audience, the more you will have to gain. As stated, TikTok sees user engagement as a sign of quality content. Features like the comment section, duet, and stitch let you communicate and collaborate with people worldwide, including other content creators can help you grow a larger community around your content and inspire others to share your videos with their followers.
6. Cross-Promote Your Contents On Other Platforms
Cross-promotion of TikTok content on other social media platforms can be a game-changer. Sharing your TikTok videos on Instagram, Facebook, and YouTube helps you reach a wider audience and boosts your online presence. Don’t limit yourself to TikTok alone.
7. Start With A Hook
With shortening attention spans and most TikTok videos lasting mere seconds, you’ll need to grab viewers’ attention instantly. The first 2-3 seconds are crucial for grabbing attention and keeping viewers watching until the end. In TikTok’s fast-paced environment, it’s essential to captivate your audience immediately with an interesting hook. The longer a viewer spends on your video, the better it will perform.
8. Participate in TikTok Challenges
Challenges are a big part of TikTok, setting off waves of content from a single hashtag. You can check out challenges on the Discover page on the app — simply search “challenge” and you’ll get content that’s under that hashtag. Stick with challenges that work for your contents and don’t be afraid to participate in challenges. Your audience may see your videos as they scroll through their feeds, and hopefully, interact and help them get more traction.
9. Create Contents for Your Specific Audience
TikTok is one of the most popular social media channels right now, meaning that people of all ages and from different parts of the world use the app on a daily basis. For instance, making dance videos when your audience is looking for cooking content won’t bring you any value because your potential customers will skip those videos rather than interact with them.
10. Collaborate With Other Creators
Two heads are better than one, right? Team up with other TikTokers by creating duets or joint videos together. A good partnership leads to a win-win situation for both, as it helps both parties expand their reach and increase their content’s visibility. When looking for TikTok creators and influencers to work with, consider whether they’re relevant to your niche, as this ensures that you get the right attention.
3 Easy Steps to make your contents using Shortspilot.ai
1. Click "Create New Series".
2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!
3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.